1.
Identify what you feel
are the ethics of the presentation. What does the narrator lead to its ethics?
Based on the artifact I believe that through the narrator viewers
(farmers and none famers) can feel a sense of pride, loyalty and diligence from
the ethical perspective of famers. We
can also find virtue ethics through this artifact as we listen to the strength
and depth of the narrators voice to insure the feeling of dependence that we
have had and have toward farmers. This artifact also reinforces American values
that our grandparents and great grandparents lived by in order be reminded of
the origin our families came from.
2.
Identify central and
peripheral route attempts of the film.
In this artifact, The Central Route is found in the repetitive message
of how God made a farmer. Consumer’s focus on the message of how ingrained religion;
faith, hard work and integrity are displayed through the lives of a farmer but
can also relate to there hard work by recognizing the dependence we have for
people who have characteristics of a farmer.
The Peripheral Route is found in the strength of Paul Harvey’s voice,
the cracked and hard working hands you see through a close up, the variations
of people who farm, through mans best friend, chapel’s found in the middle of
corn fields and pictures of families praying as they sit at the dinner table.
3.
Define the proofs-
pathos, logos and ethos – that function in the narrative.
Pathos
functions through the emotional strength in Paul Harvey’s voice that sparks the
feeling of hard work, dependence and faith that people can empathize with. The
second rhetoric, logos functions as
the history, responsibilities and origin of how farmers represent America.
Through the narration we are reminded that there is routine, determination,
faith when all else fails and generations of styles of farming to be passed on
to the next farmer. Lastly, ethos is
found in the generations of farmers America has seen as well as the
responsibility that our future sons and famers must carry on.
4.
Discuss the epistemic
perspective of the proofs you’ve identified and how these functions reach to
the communicative effects of the film.
The epistemic perspectives of the proofs are ideas of belief and authentication
that farmers are hardworking and continue their job with diligence through
their faith in God.
5.
Discuss the narrative
perspective of the proofs you’ve identified and how these functions reach to
the communicative effects of the film.
The narrative perspective is the best part. Paul Harvey, in a strong and
trust worthy tone brings guidance and purpose to the responsibilities of
farmers by using third person in response to the expectations of God and what
his purpose is for all of his farmers.
6.
Identify one of
Reich’s cultural parables in the social and cultural context of the commercial.
The cultural parable that I find relates most to the cultural and
social context would have to fall under The Triumphant Individual. Reich’s
cultural parable explains that he or she gets the job done and puts enough
drive and determination to do what needs to be done in order to produce. In the
commercial it displays farmers as hard working, independent and family
oriented.
7.
Discuss how any of
Marwell & Schmitt’s Taxonomy of 16 Influences relates to the commercial’s objectives. What
are the objectives?
The three influences that I see being used in this commercial are moral
appeal and positive self-feeling. This commercial used religion, family,
dedication and hard work (emotions and values) that people from across the
country can relate to being that they find importance in them because they
experience it themselves. I see positive self-feeling being used so as other
farmers watch this commercial will feel a sense of pride and feel as if they
can accomplish there job better with a Ram.
8.
Apply how the
motivational process premises (remember, there are four) create the appeals presented in the
commercial.
Through the first process premise “Needs” we can find that there is a
sense of roots presented in the commercial. As the commercial comes to an end
it disguised the importance and hopes that our future generations continue to
farm they way it has been done for years. The second process premise “Emotions”
can find through the narrator as he displays a scene of pride into farming and
integrity into famers. The third process premise “Attitudes” we can see is
being used through the narrator as he specks in third person assuming it is God
speaking. It’s the faith and guidance from (what seems to be God) that
consumers are being influenced by. Lastly, we can consistency of faith, hard
work and dependent behaviors through this commercial. Traits and emotions that
most people experience every day.
9.
From a “Needs”
premise, which of Packer’s compelling needs best relates?
The best premise of needs that relates to this commercial would be the
sense of roots. Being a farmer means far more then just producing food but that
it takes generations of knowledge, commitment and it creates an identify for
consumers.
10. From an “Attitudes” premise,
what values are extorted visually to resonate within the attitudes, beliefs or
opinions of the audience?
The behaviors that are extorted visually to resonate within the
attitudes, beliefs and opinions of the audience are a sense of community and
support, there is a sense of family orientation when you drive a Ram and we can
see that there is companionship with mans best friend.
