Side note: Instagram was
created with Bj Fogg’s Behavioral Change Model, sweet!
BJ Fogg’s behavioral
change model can be seen in many Facebook’s commercial. “Say I’m Hungry Better”
commercial will be used as the artifact to draw out the simultaneous uses of Trigger,
Ability, and Motivation. Link too commercial below:
Trigger:
The trigger is found in
the ability to instant message at a fast and fun pace while saying everything
better. The commercial not only triggers a more stimulating digital group-message
but makes a food fight less messy. haha
Ability:
We know that Facebook is
a free application, so someone’s ability to access it is quite easy. Through
this commercial, Facebook makes the ability to use the application and its
animated stickers instantly as the commercial shows each sticker or picture
appears automatically above everyone’s heads as they send it off to the
directed person.
Motivation:
At the end of the
commercial Facebook makes it a point that through Facebook messenger you will
be able to say anything better, in
this case, group conversation due to its fun animation.
The process premise that
the artifact attempts to construct as a basis of persuasion would be the attitudes
toward the product. Facebook made their product look more appealing, instant,
and fun. Group messages can go two ways, you can receive an endless amount of
messages that you don’t want to be apart of or you can have a fun food fight,
like the commercial. In this case, the commercial focuses on making lunch plans
in a way that will change your attitude on how your going about making those
plans because if you use there messenger it create a “better” conversation
rather then one you want to get out of.
Great video! I have never seen it before and I think it works well for the assignment. Your post is simple and to the point which I like. You did a great job picking the main points and hitting them.
ReplyDeleteI am so out of the loop I was unsure of what the ad was for until I read your post. It seems like facebook is taking over. I think that its implications of having the best messenger around is a bit crazy but its a fun way to show that they are trying to compete with the rest of the messenger apps.
ReplyDeleteRebecca,
ReplyDeleteI hadn't seen that ad before. It was kind of fun! I definitely think that it aims to improve ability in the viewer by showing a saving of time and physical effort. There is also some motivation through social interaction and acceptance. It's pretty easy for most people in the age group shown to use apps such as Messenger, but some may lack the spark to motivate them to use it. Deciding where to eat lunch and which group messaging to use are certainly things that so many of us encounter often.
Rebecca,
ReplyDeleteI hadn't seen that ad before. It was kind of fun! I definitely think that it aims to improve ability in the viewer by showing a saving of time and physical effort. There is also some motivation through social interaction and acceptance. It's pretty easy for most people in the age group shown to use apps such as Messenger, but some may lack the spark to motivate them to use it. Deciding where to eat lunch and which group messaging to use are certainly things that so many of us encounter often.
I have not seen this ad before either. It was really interesting to see. Facebook definitely uses these different behavioral tools to promote what they think will "make our lives easier". It's such a weird thought that messaging our food wants would be something we desire.
ReplyDeleteGood post, solid analysis. I especially like the topic in that I'm a big user of social media and found the add to be persuasive on a number of different levels.
ReplyDeleteGood post, solid analysis. I especially like the topic in that I'm a big user of social media and found the add to be persuasive on a number of different levels.
ReplyDeleteI too have never seen this clip and found it very motivational and a huge trigger to todays society. Everything seems to be easier and a lot better through technology and the vast ways of social media. I liked how this clip gave a more playful way of saying a simple thing and really made messenger seem more friendly and accessible.
ReplyDeleteWow awesome find. I agree with Big Viking324.... social media is such a large part of life in today's society! Its amazing to me how creative people are getting with their ads in social media. The fun aspect of the ad makes it seem more personal.
ReplyDelete