Assessment 2: Lieutenant Colonel Frank Slade Defends Charlie

1. Identify the nature of proof in Frank's monologue, siting evidence he used in Charlie's defense. 

            Through Franks Slade’s defense for Charlie he illustrates logos, pathos and ethos. Logos can be clearly seen as Frank uses it to convince the committee that everyone at that court hearing has Charlie’s future in there hands. During this time what ever is decided for this young boy will be the path to his uncertain future. He also addresses the fact that because Charlie had stayed and did the honest thing rather then running away like the other boys did, it is wrong that Charlie will have to face the consequences from what was also committed by other boys. Pathos can be clearly seen in the strength and the emotional appeal through his voice and how determined he is on making sure Charlie was fairly punished due to what other people weren’t being convicted for. Lastly, ethos can be seen through his word choice, how well he delivered his information and how he delivered his personal experiences that related to what Charlie had experienced.

2. Of the four styles of dramatic or vicarious proof, which did Frank exploit to turn attitudes around about Charlie? How did this style function in terms of reason?

Franks personal experience of witnessing young boys losing limbs allows the audience to visualize what he had seen which then creates an emotional appeal because of how that mental picture was created.

3. What cultural myths or images were employed to increase the appeal of Frank's argument? How did this influence his attempted shift of opinion?

            Convincing an audience that has already made a discussion on what should be done to Charlie and persuading them to change their minds is a challenging thing to do and it is also challenging to make the right decision. I feel that the value of challenge was used to increase the appeal of Frank’s argument because Frank used his personal life to express that what Charlie did is something that most people have a hard time doing. This ties back to emotional appeal because most people can relate to a similar situation when they were once young and reckless.

4. Which of Reich’s parables apply or applies to Frank’s reasoning.

Reich’s parable the triumphant individual applies to Frank’s reasoning because of the honorable decision that Charlie made while in the situation that he was in. Charlie stayed when everyone else left because there future would have been at risk. Not only did Charlie took responsibility for his actions but he was able to be an example of integrity.

5. What was Frank’s reasoning in terms of logical appeal?

Through Frank’s speech the reasoning that I was able to understand falls under arguing from authority. Frank is a respected man and a respected lawyer and through this authority he is able to persuade his audience.

6. How did Frank’s paralinguistic impact his expression and the meaning of his words?

1.     Frank is able to draw out emotions from his audience by the volume of his speech to make it clear that this situation should not be taken lightly being that Charlie is the only one being punished for what others have also been apart of.

2.     Frank is also able to create clear imagery for the young boys and adults sitting in on this trial. He guides the audience’s imagination through details and helps the audience look back at a time when they were young and reckless by using personal experiences.

3.     Lastly, Frank was aware of how the timing played a significant role with how effective his emotional appeals would work.

Final Speech Outline: Fung Shui

Topic: The importance of Feng Shui within your space.

Specific Purpose: Encourage people to use Feng Shui to improve your life 

Thesis Statement: Feng Shui is an important part of ones life in ways that can improve life problems. Relationships, finances and health.

I. Introduction

A. Attention-Getting Step: My home.

B. Tie to Audience: We can apply Feng Shui to real life problems in creating the most positive atmosphere in which to succeed.

C. Credibility Material: 

Book- " The Feng Shui Bible" By: Simon Brown 

Brown, S. (2005). The feng shui bible: The definitive guide to improving your life, home, health, and finances. New York: Sterling. 

http://www.chienergy.co.uk/pdf%20folder/Feng-Shui.pdf

D. Thesis & Preview: Feng Shui is an important part of ones life in ways that can improve real life problems like relationships, finances and health.

(What is Fung Shui?) 

Fung Shui is an ancient art and science that can be traced back to ancient Egypt, India and China. It was in China that the core principles that make up feng shui originated. In todays fung shui you can see these principles being used.

Feng means wind and shui means water. In the Chinese culture wind and water are associated with good health, thus good feng shui came to mean good fortune.

II. Body

A. Main Point #1: Need: Why do we need Feng Shui? 

1. We need Feng Shui to insure that your goals are being achieve within your relationships.

a. More time spent with partner the more eachothers Chi (aura of energy) will interact. The interaction of chi’s will most actively happen during sex and through simply…sleeping together.

b. Its hard to believe but there is a thing called sleeping directions and the benefits from it will allow an increase of relationship satisfaction.

​How is this done?

​1st: by identify what it is that you both need more of in order to enjoy a happier ​relationship.

​2nd: look up what chi would help you most

​3rd: turn your need so that the tops of your heads are pointing in the direction of ​the chi that you want.

(With relationships come finances)

B. Main Point #2: With Feng Shui it will help in terms of setting the scene so that you can improve your finances.

1. However, to make this succeed, you need to work on yourself to be a more financially aware person.

a. Get every part of your home to work for you: By…the lighting, position of your furniture, opening up space and taking down unnecessary clutter 

Through fung shui if we place

b. Coins on a Red Cloth: ability to focus and put energy into improving finances boost chi in west part of your home.

c. Money Plants: each part of home has different influence on ability to increase your wealth. 

​East: helps come up with new ways to earn money. 

​South-east: looks at ways to increase prosperity in future.

​North-east: opportunity for profitable investment.

To activate each chi in each area use a money plant. Use plant with rounded leaves in association to metal chi, which is link to coins and money.

(By making these adjustment will not only allow an improvement of wealth but an improvement in your health.)

C. Main Point #3: health 

1. Most problems are created in the disturbance of your body. From an energy perspective, most health problems are created by disturbance in the normal flow of chi. 

a. To help your chi find a healthy flow, it is best to immerse yourself in chi that is flowing freely and gently. 

b. Allowing your flow of chi to calm down, place plants (to refresh the air) (in corners to slow the chi that is moving from the sharp edge) in areas that you spend the most time in. 

c. These areas have an adverse influence on the water chi in your body which also makes the kitchen another prime area to focus on improving your chi for better health.

BY KEEPING YOUR HOME HEALTHY:

1. Exposure to natural light

2. Have a variety of plants inside

3. Is aired daily

d. Bathrooms (eliminates old chi): are one of the biggest influences in the chi energy of home because it is the place where you wash yourself and eliminate waste products. Get rid of unwanted chi, release old emotions and ideas as well as emotionally refreshes your self 

- by placing plants in your bathroom it will absorb some of the humidity giving the room a more healthier atmosphere.

III. Conculsion

A. Summary:

Tie Back to Attention-Getting Step: How feng shui helped my Melissa and our aura's.

Persuasion Application Three-Reich: Love Your Curls

Reich’s Cultural Parable can be seen in this Dove commercial “Dove Hair: Love Your Curls”. This commercial will be used as the artifact to draw out Reich’s cultural parable “the benevolent individual”. Video too commercial below:

This artifact identifies Reich’s Cultural Parable and creates an affective consequence by influencing the attitudes of their audience to embrace their natural beauty and to become a role model for other women as well as little girls.

The process premises that this artifact attempts to construct in order to persuade their audiences are attitudes and emotions. Society has created an “ideal” image of what a women, black or white, are expected to look like. Unfortunately, our society has influenced women with curl hair (African American women especially) to feel the need to make it a priority to relax their hair. Through this commercial we can see that this “expectation” is harmful to our youths esteem and that as a community of women and hopefully everyone else we can strengthen our self-esteem, accept our natural beauty while changing the “ideal” hair style. Through this commercial we can see joy as well as sadness being used to persuade our audience. The joy of embracing our natural hairstyle but by first pointing out how the expectations from society have negatively affected a little girl’s perception of herself.

Steve Jobs: Application 2

Larsen’s Cultural Images and Myths can be seen in Steve Job’s 2005 Stanford Commencement Speech. Steve Job’s Commencement speech will be used as the artifact to draw out Larsen’s fifth cultural myth the value of challenge. Video to speech below:

The value of challenge is obvious through Steve Jobs commencement as he begins to talk about the challenges he had faced (he didn’t know it at the time) while creating the first Macintosh. He explains that you can not connect the dots looking forward but that you can only connect the dots looking backward. It’s a challenge for most people to abandon what seems to be the right decision for there future (further your education through college) and to take a path that seems impossible without a college degree. Not only is uncertainty a challenging feeling to over come, but so is rejection. Steve Job’s was fired from Apple, a company that he started! He felt as if he let the previous generation of entrepreneur down while feeling like he wanted to run away from a very public rejection. Later he over came those challenging experiences (after possibly feeling defeated by what he loved doing) and was fortunate to be apart of something amazing. Out of challenge, wisdom is created and through Steve Jobs he was able to see his success by connecting the dots while looking backward.

The process premise that the speech attempts to construct as a bases of persuasion would fall under attitudes. Through Steve Job’s speech he creates a cognitive, emotional and behavioral influence for his audience by making the impossible seem possible, he gives guidance to those who feel they are at a dead end, reassures that taking risks are okay, that we shouldn’t be scared of the uncertain while encouraging to purpose the things we love.

Assessment One: God Made a Farmer

1.     Identify what you feel are the ethics of the presentation. What does the narrator lead to its ethics?

Based on the artifact I believe that through the narrator viewers (farmers and none famers) can feel a sense of pride, loyalty and diligence from the ethical perspective of famers.  We can also find virtue ethics through this artifact as we listen to the strength and depth of the narrators voice to insure the feeling of dependence that we have had and have toward farmers. This artifact also reinforces American values that our grandparents and great grandparents lived by in order be reminded of the origin our families came from.

2.     Identify central and peripheral route attempts of the film.

In this artifact, The Central Route is found in the repetitive message of how God made a farmer. Consumer’s focus on the message of how ingrained religion; faith, hard work and integrity are displayed through the lives of a farmer but can also relate to there hard work by recognizing the dependence we have for people who have characteristics of a farmer.

The Peripheral Route is found in the strength of Paul Harvey’s voice, the cracked and hard working hands you see through a close up, the variations of people who farm, through mans best friend, chapel’s found in the middle of corn fields and pictures of families praying as they sit at the dinner table.

3.     Define the proofs- pathos, logos and ethos – that function in the narrative.

Pathos functions through the emotional strength in Paul Harvey’s voice that sparks the feeling of hard work, dependence and faith that people can empathize with. The second rhetoric, logos functions as the history, responsibilities and origin of how farmers represent America. Through the narration we are reminded that there is routine, determination, faith when all else fails and generations of styles of farming to be passed on to the next farmer. Lastly, ethos is found in the generations of farmers America has seen as well as the responsibility that our future sons and famers must carry on.

4.     Discuss the epistemic perspective of the proofs you’ve identified and how these functions reach to the communicative effects of the film.

The epistemic perspectives of the proofs are ideas of belief and authentication that farmers are hardworking and continue their job with diligence through their faith in God.

5.     Discuss the narrative perspective of the proofs you’ve identified and how these functions reach to the communicative effects of the film.

The narrative perspective is the best part. Paul Harvey, in a strong and trust worthy tone brings guidance and purpose to the responsibilities of farmers by using third person in response to the expectations of God and what his purpose is for all of his farmers.

6.     Identify one of Reich’s cultural parables in the social and cultural context of the commercial.

The cultural parable that I find relates most to the cultural and social context would have to fall under The Triumphant Individual. Reich’s cultural parable explains that he or she gets the job done and puts enough drive and determination to do what needs to be done in order to produce. In the commercial it displays farmers as hard working, independent and family oriented.

7.     Discuss how any of Marwell & Schmitt’s Taxonomy of 16 Influences relates to the commercial’s objectives. What are the objectives?

The three influences that I see being used in this commercial are moral appeal and positive self-feeling. This commercial used religion, family, dedication and hard work (emotions and values) that people from across the country can relate to being that they find importance in them because they experience it themselves. I see positive self-feeling being used so as other farmers watch this commercial will feel a sense of pride and feel as if they can accomplish there job better with a Ram.

8.     Apply how the motivational process premises (remember, there are four) create the appeals presented in the commercial.

Through the first process premise “Needs” we can find that there is a sense of roots presented in the commercial. As the commercial comes to an end it disguised the importance and hopes that our future generations continue to farm they way it has been done for years. The second process premise “Emotions” can find through the narrator as he displays a scene of pride into farming and integrity into famers. The third process premise “Attitudes” we can see is being used through the narrator as he specks in third person assuming it is God speaking. It’s the faith and guidance from (what seems to be God) that consumers are being influenced by. Lastly, we can consistency of faith, hard work and dependent behaviors through this commercial. Traits and emotions that most people experience every day.

9.     From a “Needs” premise, which of Packer’s compelling needs best relates?

The best premise of needs that relates to this commercial would be the sense of roots. Being a farmer means far more then just producing food but that it takes generations of knowledge, commitment and it creates an identify for consumers.

10.  From an “Attitudes” premise, what values are extorted visually to resonate within the attitudes, beliefs or opinions of the audience?

The behaviors that are extorted visually to resonate within the attitudes, beliefs and opinions of the audience are a sense of community and support, there is a sense of family orientation when you drive a Ram and we can see that there is companionship with mans best friend.

Say Hungry Better: Post 1

Side note: Instagram was created with Bj Fogg’s Behavioral Change Model, sweet!

BJ Fogg’s behavioral change model can be seen in many Facebook’s commercial. “Say I’m Hungry Better” commercial will be used as the artifact to draw out the simultaneous uses of Trigger, Ability, and Motivation. Link too commercial below:

Trigger:

The trigger is found in the ability to instant message at a fast and fun pace while saying everything better. The commercial not only triggers a more stimulating digital group-message but makes a food fight less messy. haha

Ability:

We know that Facebook is a free application, so someone’s ability to access it is quite easy. Through this commercial, Facebook makes the ability to use the application and its animated stickers instantly as the commercial shows each sticker or picture appears automatically above everyone’s heads as they send it off to the directed person.

Motivation:

At the end of the commercial Facebook makes it a point that through Facebook messenger you will be able to say anything better, in this case, group conversation due to its fun animation.

The process premise that the artifact attempts to construct as a basis of persuasion would be the attitudes toward the product. Facebook made their product look more appealing, instant, and fun. Group messages can go two ways, you can receive an endless amount of messages that you don’t want to be apart of or you can have a fun food fight, like the commercial. In this case, the commercial focuses on making lunch plans in a way that will change your attitude on how your going about making those plans because if you use there messenger it create a “better” conversation rather then one you want to get out of.